PRESS
Navteq Opts For Vitrics 3D Laser Engraving To Reinforce Reseller Branding...
January 23rd, 2006...
International digital map data company, NAVTEQ has specified 3D engraved Vitrics glass as the format for a series of reseller branding plaques, designed to increase its point of sale brand presence across Europe.
To be displayed in the outlets of key automotive retailers which sell products that incorporate NAVTEQ technology, such as in-car satellite navigation systems, the wall mounted and desk top plaques will be used to project the hi-tec NAVTEQ brand at every possible point of sale.
Produced by Sky Design, the European leader in Vitrics glass 3D laser engraving technology, the wall mounted plaques will display the engraved NAVTEQ brand in colourless glass, suspended 2 cm?s above a dark blue plaque, which will sit flush with the wall. The desk-top version of the plaque, designed for sales counters, will be crafted from the same colourless glass, and held in a small aluminium stand, incorporating a series of LED lights which project through the plaque.
This is the first time that Paris based Sky Design has worked with NAVTEQ and the 3D laser engraving specialist has already created 30 wall mounted and 40 desk-top plaques for NAVTEQ resellers.
The customer only really sees the result of the product and not the product itself and these reseller plaques will help to project our brand to customers and reinforce the sales presence of products that incorporate our technologies,? explains Eric Fumat, NAVTEQ marketing director for Europe.
Glass is a very noble material and projects an image of quality. We want to do everything we can to increase our brand presence and help our retailers to improve the visual merchandising of their top end automotive satellite navigation product ranges.
Sky Design is Europe?s leading Vitrics 3D laser glass engraving specialist. As well as creating stylish bespoke branding fixtures for organisations like NAVTEQ, the Sky Design team of craftsmen design 3D laser engraved pieces for design installations, corporate, governmental and domestic architectural installations, signage and also pieces for use in domestic environments.
glassonweb.com
Laser Engraving For Spreads Containers
13 November 2006
RPC Bebo Nederland, in conjunction with Graphic Studio Pro6, has introduced a new laser engraving system for the printing of containers for spreads, fats and edible oils. The RPC system is said to allow greater definition in the detail of dry-offset printed images. The new technology - an extension of RPC Bebo Nederland's Supreme Quality Printing technology, launched in 2005 - has already been used with success to print a container for Portuguese brand Prado, manufactured by Rogerio Leal, said RPC.
Graphic Studio Pro6 provides plate production and the company has successfully worked with RPC Bebo Nederland for several years in developing new dry offset methods.
The latest collaboration combines the Supreme Quality Printing system with Pro6's 3-Dimensional Control printing plates.
In contrast to conventional means of plate production, it is claimed that 3-Dimensional Control uses an extremely precise laser to engrave the image.
The technology is said to solve a well-known technical problem associated with conventional plates, in which soft colours become prone to hard edges.
That effect was caused because the uniform image height of conventional plates made them sensitive to high dot gain, magnifying a one per cent dot to as much as 10 per cent.
In contrast, 3-Dimensional Control plates incorporate a difference in height between the dots, resulting in greater control over the colour percentage, claimed RPC.
By using the new technique, it is now possible to produce CMYK images using the dry offset method.
RPC Bebo Nederland believes that the photographic images produced equal, or even surpass, the quality offered by the more expensive in-mould labeling process.
'3-Dimensional Control and laser engraving represent a new dimension in dry-offset printing, and we are sure that yellow fats brands will recognise the benefits as soon as they see the quality of the results,' commented Gerard Zwiers, sales manager at RPC Bebo Nederland.
packtalk.com